| AAHOA Lodging Business
- September, 2003 |
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CARPET COLOR CHOICES
Ugly carpet? Most hotel owners
experience this unavoidable floor covering problem much sooner than expected.
When more cleaning isn't the answer and it isn't possible to put new carpet
into the budget anytime soon, there is an option. Hotel owners have found
an alternative to premature carpet replacement and spending unexpected high
dollar amounts well before they are ready.
The solution? On-site carpet dyeing
and color restoration services. The hospitality industry has a tremendous
need for this unique service, but skepticism abounds about the viability
of saving carpets and rugs from the dumpster by using on-site carpet dyeing
services.
In the past, property managers who attempted to delegate this seemingly
compatible task to their local carpet cleaner were disappointed to find
that the carpet cleaners delivered poor results to marginal success at best.
So, the appeal of carpet dyeing was dismissed as a possible option to replacing
carpet. Of the more than 100,000 carpet cleaning companies in the United
States, only a few offer any type of carpet dyeing services, usually limited
to spot dyeing.
The franchisor of the Florida-based company Color Your Carpet,
Inc., Connie D'Imperio, says her goal is to enlighten every carpet owner
to the benefits of 'dyeing instead of buying.' Unlike any other company,
our only business is dyeing, said D'Imperio.
"Ninety percent of all carpets can be dyed by our process. Carpet
always uglies out long before it wears out. Saving money is one benefit.
Another is solving the discoloration problem at a cost of least a 50 percent
less than buying new carpet, often up to 80 percent less," says D'Imperio.
Property downtime is dramatically reduced by dyeing, with almost
no disruption or inconvenience to guests and staff. Carpet is back in service
less than a minute after application, and no special care is needed when
regular cleanings are later performed.
The environmental value is keeping carpet waste out of landfill
space. Safe, odorless and eco-friendly products are always used. Not only
can stubborn stains, spots and traffic lanes be color corrected to perfection,
but entire carpeted rooms and common areas can be fully restored to like-new
life and appearance of the original carpet color.
For renovations and updating decor, complete color changes or
changes in patterns and designs, carpet dyeing is a budget-friendly option.
With millions of custom color choices, whether wall-to-wall, area rugs,
solid color or pattern, the carpet can be restored or color changed.
- Information provided by Color Your Carpet,
Inc.
For more information, visit www.coloryourcarpet.com
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(Appeared in AAHOA Lodging Business - September,
2003)
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